HOW WE CAN HELP
POSITION YOUR BRAND FOR SUCCESS
To optimize the impact and investment in your company's success, CRP provides positioning services to help you develop best practices across your organization. Brand philosophy, target audience, competitive analysis, marketing goals, tone of voice and corporate culture: every experience matters. Our solutions focus on uncovering opportunities and building consistency throughout all channels, from the top down.
optimize YOUR PACKAGING PROGRAM
A functional and efficient packaging program begins by identifying componentry that maximizes your brand experience, functionality, logistics and budget. We understand the need to develop an effective program that meets these rigorous requirements. For instance, do you have five sizes of bags, when three would suffice? Are the materials you're using compliant with local regulations? Could you better optimize your packaging design to save money? We ask these questions and more to ensure your packaging program meets your business goals, so you can focus on maximizing profitability.
EVALUATE Packaging's IMPACT on your supply chain
Understanding the best way to source your packaging, how it flows through your entire operation from the factory to your retail stores, and maximizing your logistical footprint are just a few examples of how our experienced team optimizes your packaging investment. Let us help you create an elevated customer experience, with your business strategy in mind.
TRAIN AND DEPLOY
A beautiful packaging program is most effective when consistency is maintained across all touch points. We understand the importance of training employees within all levels of an organization to achieve a streamlined customer experience. For that reason, CRP’s services are available to develop training manuals, instruction sheets, and/or videos to ensure the experience you worked so hard to create actually reaches your customers.