With nearly four decades in retail, our team has an extensive background in creating brands and packaging programs that take into account the entire spectrum of your business model. Our consultant team is comprised of a unique blend of brand strategists, former C-suite executives, buyers, and packaging engineers. Combined, our experience allows us to offer solutions that improve operational efficiencies, marketing opportunities, cost savings and brand engagement.
HOW WE CAN HELP
POSITION YOUR BRAND FOR SUCCESS
To optimize the impact and investment in your company's success, CRP provides positioning services to help you develop best practices across your organization. Brand philosophy, target audience, competitive analysis, marketing goals, and tone of voice: every experience matters. Our solutions focus on uncovering opportunities and building consistency throughout all channels, from the top down.
optimize YOUR PACKAGING PROGRAM
A functional and efficient packaging program begins by identifying componentry that maximizes your brand experience, functionality, logistics and budget. We understand the need to develop an effective program that meets these rigorous requirements. For instance, do you have five sizes of bags, when three would suffice? Are the materials you're using compliant with local regulations? Could you better optimize your packaging design to save money? We ask these questions and more to ensure your packaging program meets your business goals, so you can focus on maximizing profitability.
EVALUATE Packaging's IMPACT on your supply chain
Understanding the best way to source your packaging, how it flows through your entire operation from the factory to your final destination, and maximizing your logistical footprint are just a few examples of how our experienced team optimizes your packaging investment. Let us help you create an elevated customer experience, with your business strategy in mind.
Kathy knows what our clients expect because she used to be one. Before joining CRP in 1996, she was the Communications Director of Abercrombie & Fitch. Kathy became co-principal of the company after acquiring the founders' partnership. She has introduced many innovative and iconic packaging programs to the industry such as the marketing campaign driven seasonal shopping bag programs at Ann Taylor and Abercrombie & Fitch.
Kathy is an Ernst & Young Entrepreneur of the year finalist, was featured in Forbes magazine, and served as adjunct professor at Miami University. She currently serves on the board of GenNext, a network of leaders aimed at tackling challenges for future generations.
KRISTEN VAN VEEN
Kristen is a detail-oriented, strategic communicator with a passion for improving brand experiences from the inside out. Since joining the team in 2011, she has contributed to the development of CRP's branding and design studio and marketing initiatives. Prior to CRP, Kristen worked for Easterly, a branding and strategic communications firm based in Houston, Texas. During her years with the company, she served in the chief of staff office of Boeing's Space Shuttle Program, and was responsible for developing and improving internal communications and employee engagement strategies on behalf of the program.
CONNECT ALL THE DOTS
Packaging design is systemic, the result of several related challenges thoughtfully considered. The demands of a rapidly changing retail environment paired with budget, inventory, product characteristics, operations, delivery, and the tenets of your brand premise should all leverage opportunities for elegant execution and cost-effectiveness.