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TEAVANA

Home to specialty loose-leaf teas and accessories from around the world, Teavana is known for the passion and innovation they bring to the ritual of tea. It is with this spirit that the national retailer contacted CRP with a request to extend their brand experience to a distinctive holiday giftwrap program. With a full understanding of the company’s operational, timeline and design needs, CRP developed a solution in the form of holiday gift boxes and tissue paper—both of which required color coordination and attention to detail across several substrates to match the retailer’s shopping bags. The boxes feature a pre-assembled wrapping system, using two satin ribbons which were pre-glued within each box during the manufacturing process. Paired with two custom colors of tissue paper, the end user experience resulted in a one-of-a-kind, elegant solution to gift giving, that saved time operationally for storefronts, as well as functionally for consumers.

 

DELIVERABLES

Program Management
Research & Development
Sourcing, Purchasing, and Production
Program Coordination