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GOOGLE GLASS

When Google approached CRP to develop an eco-friendly, high-end retail shopper for the launch of Google Glass in California, we took on the challenge with confidence. Facing the restrictions of local bag ban legislation, the bag had to possess a minimum of 40% post-consumer waste and be 100% recyclable. Through the use of revolutionary printing methods, CRP was able to work with the factory to maintain very tight print registration on a traditionally absorbent substrate. The beautiful, rich black paper and delicate white lettering coupled with custom-dyed cotton handles creates a luxury look and feel that also happens to be recyclable and compostable.

 

DELIVERABLES

Research & Development
Sampling & Prototyping
Program Management
Sourcing Coordination, Purchasing, and Production