D’Usse Cognac is masterfully crafted at the prestigious Château de Cognac, one of the oldest cognac houses in France. To celebrate the launch of a limited edition endorsed by hip-hop artist Jay-Z, CRP produced a specialty box that served two purposes: to protect the bottle during shipping, while also allowing it to be elegantly displayed during promotional events. The unique shape of the box and die-cut opening draws attention to the bottle itself, which features the metal Cross of Lorraine—France’s emblem of courage, honor and perseverance.



Structural Design
Creative Services
Program Management
Product Sourcing, Purchasing, and Production