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BLOCK

Sur La Table is a resource for cooks, but also a space for creativity. Throughout the years, CRP has helped communicate this message across several packaging and design platforms, including their seasonal bag campaign. From every day to holiday, the designs are clear, bold and grounded, allowing for moments of free-handed creativity to shine through. Each bag is unique, and provides a sense of movement and personalization, adding to the approachable, friendly, and sincere in-store atmosphere.

Beyond their retail bag program, CRP handles the coordination of over 30 packaging components, has designed over 25 exclusive merchandise collections, and produced over 30 store signage campaigns. Our team collaborates directly with a wide range of Sur La Table staff—from operations to marketing—to ensure quality control, inventory flow, and operational efficiency standards are maintained across the entire program.

 

DELIVERABLES

Creative Services
Packaging Audit & Assortment
Packaging Consulting
Program Management
Sourcing Coordination & Distribution Purchasing Production
Distribution & Shipping