When CRP was approached to create a brand for Seattle's Sweet Week, we jumped at the chance. Founded by Hot Cakes' owner Autumn Martin, the event celebrates specialty, one-of-a-kind culinary experiences at Seattle’s locally and nationally renowned sweet shops. The purpose behind the week-long event is to spread and share the love for all of the hard working entrepreneurs and confectionery artists of Seattle. Participants include city favorites such as TROVE, Cafe Trophy, Dahlia Bakery, Theo Chocolate, Hot Cakes, High 5 Pie, Full Tilt Ice Cream, Shug's, Hello Robin, Nu Flours, Cupcake Royale, and Chocolopolis. And the list continues to grow to this day. The identity system CRP created speaks to the various artisanal sweets represented during the week, and the shared love for all things good. The colors are fun and optimistic –celebrating the hard work, dedication, commitment and joy each shop brings our city. Seattle is lucky to have such a strong community of local shops and artists, and CRP continues to remain a humble sponsor. Our taste buds thank you!



Logo & Brand Identity System
Branding Collateral
Promotional Advertising