Founder and “Chief Pairing Purveyor” Jane Yuan developed Simple & Crisp with the desire to offer healthier options to entertain guests, as well as satisfy different dietary needs. Starting with her passion for mid-century geometric design, Jane and CRP worked together to develop her brand identity, website, and custom packaging using sophisticated and intelligent design. Through use of vibrant color and bold shape language, the branding and packaging design highlight her naturally beautiful product in a distinguishable and ownable manner.



Concept Development
Structural Design
Packaging Design
Branding Collateral
Research & Development
Program Management and Coordination
Product Sourcing, Purchasing, and Production/