After a tsunami in Thailand interrupted the importation of Thai ice cream, the founders of Pings began producing exotic flavored authentic Thai ice cream for restaurants and clients in the Seattle area. As their product gained popularity at farmers markets, Pink's wanted a brand that captured their philosophies and target audience. CRP partnered with Pink's to develop a total brand strategy and business model, including positioning, consumer segmentation, investor pitch decks, and packaging design. The overall goal was to shift the perception that Asian flavors can be ethnic, but not foreign. Why? Because “life’s too short to be vanilla.”



Creative Consulting
Brand Positioning
Competitive Analysis
Brand Architecture
Consumer & Product
Logo & Brand
Identity System
Branding Collateral
Packaging Design