When Creative Retail Packaging was established in 1979, its founder had one core belief: packaging is a marketing tool, not simply a supply item. For every client, there would be no compromising when creating packaging programs that captured their brand identity and created customer good will.
As CRP’s relationships developed, so did our fine reputation. Over the years, retailers, restaurants, e-commerce businesses, product developers and entrepreneurs have called on CRP’s packaging specialists to design custom packaging programs.
Today, we provide the entire spectrum of services from branding to production to logistics in order to meet each client’s needs. In this, we are unique in our field.
WHAT WE OFFER TODAY
MEET OUR TEAM
Kathy Bintz | CEO & Principal
Before joining CRP in 1996, she was the Communications Director of Abercrombie & Fitch. Kathy became co-principal of the company after acquiring the founders' partnership. She has introduced many innovative and iconic packaging programs to the industry such as the marketing campaign driven seasonal shopping bag programs at Ann Taylor and Abercrombie & Fitch.
Kathy is an Ernst & Young Entrepreneur of the year finalist, was featured in Forbes magazine, and served as adjunct professor at Miami University. She currently serves on the board of GenNext, a network of leaders aimed at tackling challenges for future generations.
BRANDING & DESIGN
A FEW KIND WORDS
"...COMMITTED TO FINDING SOLUTIONS TO DIFFICULT CHALLENGES..."
“CRP has been a critical partner in the development and execution of the Kalla brand. The entire team has been wonderful to work with and committed to finding solutions to difficult challenges. Their dedication, from the conception of the brand, has been impressive and truly appreciated. Our packaging is obviously an essential part of our brand experience, and their expertise in this field has been crucial to the evolution and success of Kalla.”
VP & GENERAL MANAGER
"...A RELIABLE, TRUSTWORTHY PARTNER ON ANY SPECIAL PROJECT."
“From a project management perspective, my experience working with CRP has been professional, courteous, on-schedule, and efficient. They are able to take complex direction and deliver creative results under compressed retail timelines, which is a very hard thing to find in the design agency world. They have become almost like an extension of our internal team at Sur La Table, and are a reliable, trustworthy partner on any special project.”
DIRECTOR OF PRODUCTION | SUR LA TABLE
"...WITHOUT A DOUBT, A LOVED AND INTEGRAL PART OF OUR BRAND AND COMPANY..."
“Working with CRP has been flawless in design, process and delivery. They are without a doubt, a loved and integral part of our brand and company. CRP has listened intently to my aesthetic design goals, and together we have gone down many paths where ultimately, they were able to harmoniously unite ‘earthy’ and ‘high end’ into a brand that guests respond to in the way I set out to do.”
FOUNDER & OWNER | HOT CAKES
"...PLAYED A VITAL ROLE IN SOLVING THE PACKAGING CHALLENGES I FACED..."
“When I first visited CRP, I knew I had a product with potential. After meeting with them, I realized that potential was even greater than I imagined, and I felt excited to move forward with my brand. For me, design aesthetic and presentation are very important qualities. I wanted Simple & Crisp to be something that people are proud to buy and serve—so much so, that they would feel comfortable putting the package on their table as they entertained. The process of taking the dielines CRP had drawn and making prototypes out of them played a vital role in solving the packaging challenges I faced. The crisps look beautiful in the packaging, and I am very pleased with the end result.”
CHIEF PAIRING PURVEYOR, FOUNDER & OWNER | SIMPLE & CRISP
A FEW MORE OF OUR CLIENTS
Abercrombie & Fitch
Al's Formal Wear
Consolidated Restaurant Operations
Crate & Barrel
Dick's Sporting Goods
Great American Cookies
H.E.B. Grocery Company
Houston Museum of Natural Science
Joe's Crab Shack
Lettuce Entertain You
Mandalay Bay Resort & Casino
Marshall Retail Group
MD Anderson Cancer Center
Museum of Modern Art
Seattle Space Needle
Simple & Crisp
Sun & Ski Sports
Sur La Table
Texas Children's Hospital
The Land of Nod
The Walking Company
Victorinox Swiss Army
Whole Earth Provisions
Williams - Sonoma