BACK THEN
When Creative Retail Packaging was established in 1979, its founder had one core belief: packaging is a marketing tool, not simply a supply item. For every client, there would be no compromising when creating packaging programs that captured their brand identity and created customer good will.
As CRP’s relationships developed, so did our fine reputation. Over the years, retailers, restaurants, e-commerce businesses, product developers and entrepreneurs have called on CRP’s packaging specialists to design custom packaging programs.
Today, we provide the entire spectrum of services from branding to production to logistics in order to meet each client’s needs. In this, we are unique in our field.
WHAT WE OFFER TODAY
CONSULTING
DESIGN
PRODUCTION
LOGISTICS
MEET OUR TEAM
Kathy Bintz | CEO & Principal
Before joining CRP in 1996, she was the Communications Director of Abercrombie & Fitch. Kathy became co-principal of the company after acquiring the founders' partnership. She has introduced many innovative and iconic packaging programs to the industry such as the marketing campaign driven seasonal shopping bag programs at Ann Taylor and Abercrombie & Fitch.
Kathy is an Ernst & Young Entrepreneur of the year finalist, was featured in Forbes magazine, and served as adjunct professor at Miami University. She currently serves on the board of GenNext, a network of leaders aimed at tackling challenges for future generations.
PACKAGING
BRANDING & DESIGN
TESTIMONIALS
A FEW KIND WORDS
"...COMMITTED TO FINDING SOLUTIONS TO DIFFICULT CHALLENGES..."
“CRP has been a critical partner in the development and execution of the Kalla brand. The entire team has been wonderful to work with and committed to finding solutions to difficult challenges. Their dedication, from the conception of the brand, has been impressive and truly appreciated. Our packaging is obviously an essential part of our brand experience, and their expertise in this field has been crucial to the evolution and success of Kalla.”
HANI YASSIN
VP & GENERAL MANAGER
PROVIDE COMMERCE
"...A RELIABLE, TRUSTWORTHY PARTNER ON ANY SPECIAL PROJECT."
“From a project management perspective, my experience working with CRP has been professional, courteous, on-schedule, and efficient. They are able to take complex direction and deliver creative results under compressed retail timelines, which is a very hard thing to find in the design agency world. They have become almost like an extension of our internal team at Sur La Table, and are a reliable, trustworthy partner on any special project.”
KAREN KELLER
DIRECTOR OF PRODUCTION | SUR LA TABLE
"...WITHOUT A DOUBT, A LOVED AND INTEGRAL PART OF OUR BRAND AND COMPANY..."
“Working with CRP has been flawless in design, process and delivery. They are without a doubt, a loved and integral part of our brand and company. CRP has listened intently to my aesthetic design goals, and together we have gone down many paths where ultimately, they were able to harmoniously unite ‘earthy’ and ‘high end’ into a brand that guests respond to in the way I set out to do.”
AUTUMN MARTIN
FOUNDER & OWNER | HOT CAKES
"...PLAYED A VITAL ROLE IN SOLVING THE PACKAGING CHALLENGES I FACED..."
“When I first visited CRP, I knew I had a product with potential. After meeting with them, I realized that potential was even greater than I imagined, and I felt excited to move forward with my brand. For me, design aesthetic and presentation are very important qualities. I wanted Simple & Crisp to be something that people are proud to buy and serve—so much so, that they would feel comfortable putting the package on their table as they entertained. The process of taking the dielines CRP had drawn and making prototypes out of them played a vital role in solving the packaging challenges I faced. The crisps look beautiful in the packaging, and I am very pleased with the end result.”
JANE YUAN
CHIEF PAIRING PURVEYOR, FOUNDER & OWNER | SIMPLE & CRISP
A FEW MORE OF OUR CLIENTS
Abercrombie & Fitch
Al's Formal Wear
Allen-Edmonds
American Girl
Aramark Corporation
Banana Republic
Beauti Control
Beck's Prime
Bette Midler
Bluefly.com
Buc-ee's
Buckle
Caesars Entertainment
Cafe Express
Carter's
Charming Charlie
Chico's
Coach
Coldwater Creek
Consolidated Restaurant Operations
Crate & Barrel
Dick Blick
Dick's Sporting Goods
Discovery Channel
Donna Karan
DR34M
Elaine Turner
eLuxury
Fleet Feet
Four Seasons
Frontgate
Gadzooks
GameStop
Gap
Golfsmith
Goode Company
Great American Cookies
Guinness
H.E.B. Grocery Company
Hermes
Hillstone Restaurants
Houston Dynamo
Houston Museum of Natural Science
Joe's Crab Shack
Landry's Restaurants
Lands' End
Lettuce Entertain You
Mandalay Bay Resort & Casino
Marc Ecko
Marmi/Wolff Shoes
Marshall Retail Group
Mattel
MD Anderson Cancer Center
Men's Warehouse
MGM/Mirage
MSNBC
Museum of Modern Art
Old Navy
Paula Deen
Popeye's
RedEnvelope
REI
Seattle Space Needle
Sephora
Shaklee Corporation
Simple & Crisp
Skinceuticals
Spaghetti Warehouse
Stanley Korshak
Sun & Ski Sports
Sur La Table
Sysco Corporation
Teavana
Texas Children's Hospital
The Land of Nod
The Walking Company
Tommy Bahama
Tootsies
Twigland Fashion
Victorinox Swiss Army
Visible Changes
Vivre
Whole Earth Provisions
Williams - Sonoma
Z Gallerie
WHERE YOU HAVE SEEN US
SEE WHAT WE ARE UP TO
@creativeretailpackaging
