Tootsies

Based in Houston, Texas, Tootsies is a prestigious retailer that offers an elite selection of ready to wear shoes, handbags, jewelry and accessories. When this longstanding client became interested in updating their shopping bags, the project evolved into a complete packaging refresh. CRP worked with Tootsies to bring forward an iconic design that employed innovative print techniques and sourcing structures across an entire program, including: shoppers, tissue, jewelry, apparel, hat boxes, pouches, printed ribbon, and roll & zipper garment bags.

Deliverables

  • Packaging Audit & Assortment
  • Packaging Consulting
  • Program Management
  • Program Coordination
  • Product Sourcing, Purchasing, and Production

Tootsies draw string bag box and pouchTootsies draw string bag and ribbon detail shotTootsies rectangle silver boxTootsies Hat box

Tootsies three shopping bagsTootsies Holiday shopping bags