Simple & Crisp

Founder and “Chief Pairing Purveyor” Jane Yuan developed Simple & Crisp with the desire to offer healthier options to entertain guests, as well as satisfy different dietary needs. Starting with her passion for mid-century geometric design, Jane and CRP worked together to develop her brand identity, website, and custom packaging using sophisticated and intelligent design. Through use of vibrant color and bold shape language, the branding and packaging design highlight her naturally beautiful product in a distinguishable and ownable manner.


  • Brand Strategy and Positioning
  • Logo and Brand Identity System
  • Structural Design
  • Packaging Design
  • Website Design

Simple & Crisp with Champaign Glasses, "The Perfect Pairing" Simple & Crisp stack with logo pairings Simple & Crisp hors d'oeuvre tray at party Simple & Crisp on a table with drinks Simple & Crisp Orange package design Simple & Crisp Apple and blood orange package design Simple & Crisp on tray with a chocolate drizzle Simple & Crisp business card design Simple & Crisp website design in iPad Simple & Crisp package design Simple & Crisp package design Simple & Crisp cheese platter