Hot Cakes

Hot Cakes Molten Chocolate Cakery located in Seattle, WA crafts organic, classic American comfort desserts and innovative confections. Founded in 2008 by Autumn Martin, the restaurant is named after its signature product: “take ‘n bake” molten chocolate cakes. CRP helped to create a cohesive brand impression through product packaging, marketing collateral, and storefront design. Utilizing a consistent “sash” element inspired by the newsboy’s messenger bag, each product line is differentiated by unique patterns and a rich color palette to harmoniously convey an earthy, yet high-end aesthetic.


  • Brand Identity System
  • Packaging Design
  • Structural Design
  • Product Segmentation
  • Environmental Design
  • Branding Collateral
  • Packaging Sourcing & Production
  • Creative Consulting

Hot Cakes Molten Chocolate cake with ice cream

Hot Cakes Organic Molten Chocolate Cake Package Design

Hot Cakes Organic Molten Chocolate Cake Package Design Top Detail

Hot Cakes Smores

Hot Cakes Smores Kit Box Packaging Stacked

Hot Cakes Smores Kit Boxes Stacked

Hot Cakes Ballard Store Interior

Hot Cakes Chocolate and Caramel Sauce Packaging

Hot Cakes Honey Caramel Sauce Jar and PackagingHot Cakes Limited Edition Packaging Animation

Hot Cakes Limited Edition packaging design renderings

Hot Cakes Chocolate Walnuts Packaging

Hot Cakes Frozen Milkshake Cart and Cup Design outside of Store

Hot Cakes Frozen Milkshake cup designs

Hot Cakes Store Front and Window Logo Detail

Hot Cakes Business Cards

Hot Cakes T-shirt Design, Tags and Door Logo detail

Hot Cakes Field Guide

Hot Cakes Field Guide Interior