Google GLASS

When Google approached CRP to develop an eco-friendly, high-end retail shopper for the launch of Google Glass in California, we took on the challenge with confidence. Facing the restrictions of local bag ban legislation, the bag had to possess a minimum of 40% post-consumer waste and be 100% recyclable. Through the use of revolutionary printing methods, CRP was able to work with the factory to maintain very tight print registration on a traditionally absorbent substrate. The beautiful, rich black paper and delicate white lettering coupled with custom-dyed cotton handles creates a luxury look and feel that also happens to be recyclable and compostable.

Deliverables

  • Research & Development
  • Sampling & Prototyping
  • Program Management
  • Sourcing Coordination, Purchasing, and Production

 

Google GLASS bag detail, "Designed by Google"

Google GLASS Bag Front

Google GLASS Bag Logo Detail