Filson

When C.C. Filson Co. looked to re-establish itself as the premier Northwestern outfitter, it turned to CRP to help redefine its retail and e-commerce shopping experience. With over 100 years providing guaranteed quality, Filson remains one of the original outdoor apparel companies, with clients dating back to America’s earliest Alaskan pioneers. Stubbornly producing American made products that are built to last a lifetime, Filson wanted their retail packaging experience to exemplify their promise of unfailing quality and attention to detail. The result is a one-of-a-kind packaging suite of over 30 pieces, designed and developed by CRP exclusively for Filson’s shoppers. The program features custom-made paper, custom-woven cotton handles, a new hangtag suite, exclusively designed holiday packaging, and a patent pending e-commerce shipping system.

Deliverables

  • Packaging Audit & Assortment
  • Competitive Analysis
  • Packaging Consulting
  • Packaging Design and Creative Services
  • Structural Design
  • Sampling & Prototyping
  • Custom Material Selection & Development
  • Research & Development
  • Program Management
  • Sourcing Coordination, Purchasing, and Production


Filson three sizes of shopping bags on tableFilson boxes stackedFilson Shipper and StickerFilson Shipper Insert DetailFilson Shipper Open with Gift Box insideFilson Shipper with alternate red stickerFilson Envelope, Ribbon and Wrapping paperFilson Box with ribbon and tagFilson Box and Tag DetailFilson Shipper and Watch Box SleeveFilson Watch box and SleeveFilson Watch Box