Coach

Authenticity, trust, and innovation are what make a brand last through the generations. Coach has been known around the world as one of the greatest sources for American leather goods, designing products that are equal parts thoughtful and timeless. In celebrating the 75th anniversary, the Coach 1941 collection honors values that are at the heart of the brand: quality materials, creativity, and craftsmanship. Such a collection is deserving of packaging which mirrors these values. CRP approached this challenge by upgrading the brand’s jewelry boxes and 1941 collection dust bags. Minimalist design paired with high quality materials are what bring this program together in showcasing the 75-year dedication Coach has made toward modern luxury.

Deliverables

  • Packaging Consulting
  • Sampling and Prototyping
  • Custom Material Selection and Development
  • Sourcing Coordination, Purchasing, and Production

Coach Dust Bag with drawstring Coach Dust bag and leather purse Coach dust bag Coach dust bag three sizes Coach box packaging suit Coach Rigid Box Coach boxes close up Coach card box Coach post cards and clip Coach post cards Coach note pad Coach logo sticker on white paper