Anahola Granola

When Anahola Granola founder moved to Kauai, Hawaii, she created her first homemade batch of granola. Her recipe soon became a local favorite and sales spread from high end resorts and boutique shops to the shelves of Costco. Anahola Granola came to CRP to re-design its packaging and quickly agreed they needed a recommended brand refresh. CRP worked closely with the Anahola team to develop its updated brand positioning strategy, brand toolkit, and update their packaging design. The result of this process culminated in an elevated brand that conveys island tranquility without abandoning Anahola Granola’s homegrown, handcrafted roots.

Deliverables

  • Brand Positioning
  • Competitive Analysis
  • Logo Refresh & Brand Identity System
  • Product & Brand Architecture
  • Brand Guidelines/Toolkit
  • Branding Collateral
  • Packaging Design
  • Structural Design
  • Sampling & Prototyping
  • Program Management
  • Packaging Consulting
  • Sourcing Coordination, Purchasing, and Production

Anahola Granola Banner, "Taste Hawaii"Anahola Granola Business Card DesignAnahola Granola Bowl DesignsAnahola Granola Magazine Ad, "Granola should taste this good."Anahola Granola Group Shot of package designsAnahola Granola Original Package DesignAnahola Granola Mango Ginger Package DesignAnahola Granola Tropical Package DesignAnahola Granola Trail Mix Package DesignAnahola Granola Granola Bar Package DesignAnahola GranolaGranola Bar box Rendering Anahola Granola Granola Bar Box Rendering