REBRANDING SUR LA TABLE: A BEHIND THE SCENES LOOK
In 1972 Shirley Collins, a foodie with a fondness for cooking and community, founded Sur la Table in the heart of Pike Place Market. In a building that had once been part-speakeasy, part-barbershop, Sur La Table was the first store of its kind in Seattle—attracting food lovers and culinary visionaries to find the best selection of kitchenware from across the globe. Its reputation grew rapidly as cooking icons such as Julia Childs (who befriended Shirley) held book signings in the original Pike Place location.
For over fifteen years, CRP has worked alongside the privately held cooking retailer as it has grown in size, reputation, and offerings. Today, Sur La Table boasts 119 locations nationwide, 2,300 employees, and hosts on-site integrated kitchens—offering in-store private cooking classes to the public.