BRAND GUIDELINES 101
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon
What are Brand Guidelines?
In many ways, building a brand is like building a reputation. It embodies everything about you: your heritage, character, and future aspirations. It’s what people say about you and how you are remembered. Clearly defined brand guidelines help to ensure your reputation is consistently upheld and effectively communicates your brand personality – who you are, what you provide, and most importantly, why you exist.
Whether your company is just getting started or you are an established brand, guidelines serve as the foundation of your brand ethos and provide clear instructions on how to use your assets properly.