THE FUTURE IS ORANGE
Last week Nordstrom welcomed French design house Hermes with a cavalcade of orange balloons at its flagship store in downtown Seattle. The partnership between the luxury brand and retailer was a dream-come-to-life for Olivia Kim, Nordstrom’s VP of creative projects, according to her recent Instagram post.
A veteran to the concept of brand collaboration, Kim launched SPACE a few years ago as a curated pop-in boutique dedicated to showcasing new or up-and-coming designers—until now.
Hermes is neither new nor up-and-coming. In fact, the iconic brand began as a horse harness making shop in 1837 and secured its place in the fashion world in the early 1920s with the launch of its fashion accessory line, including ties, handbags, and of course, scarves.