SPECIALTY'S PACKAGING REDESIGN
San Francisco-based Specialty’s Café & Bakery is one of the fastest growing private companies in the Bay Area. As the brand widens its reach beyond the familiarity of the west coast, the company’s marketing strategy is quickly evolving to meet the needs of its expanding business goals. Part of this strategy was to update and reinvigorate the brand. As such, Specialty’s called upon CRP to perform a strategic packaging redesign of its in-store, take-out and catering programs.
Their goals were three-fold: first, to better educate the consumer about the company’s history, second, to provide a smart way of marketing their core beliefs and service offerings, and third, to reinvigorate the lunch hour.