STRUCTURAL DESIGN: WHERE FUNCTION MEETS AESTHETIC
At CRP, we partner with our clients to push the envelope in discovering how to employ the latest methods in packaging production in tasteful and unique ways. Packaging is a tangible element of your brand. At times, it is the first touch point in the experience of receiving a product, and, if effective, leaves a lasting impression. Packaging can speak to consumers through a variety of media, from graphics and imagery to material selection, and even tone of voice. A crucial element in shaping this impression is structural design. In order to bring a smart solution to life, we consider two main aspects: functionality & brand aesthetic.