Next week, our team is packing up and heading to New York City to attend Luxe Pack, the premier show for creative packaging. Our very own creative director Cole Johnston will be speaking on one of the event panels to the topic of Luxury Nuances/Customer Connectivity and Commentary. The focus of this panel is to discuss what nuances trigger desire in consumers, and how those forces combine to create a deeper connection to the brand.
In addition to this event, the show features several other educational seminars that address the current weather in the packaging world. With topics that range from environmental compliance and sustainability to how sensory triggers such as scent can affect a brand experience, we are looking forward to expanding our horizons and connecting with some of the best and brightest in the industry.
The event takes place over two days in midtown Manhattan at Pier 92 (711 12th Avenue) and showcases luxurious and innovative packaging from around the world. If you happen to be in the Big Apple next week, we encourage you to join us May 15 at 1pm EST to hear Cole speak.
We hope to see you there, and look forward to sharing more about the experiences and inspiration we gain from this trip after we return!